We'd make a great team.

I started this experiment wondering whether my experience could help Perplexity create marketing pages that are clear, beautiful, fast, and unmistakably Perplexity at scale.

After investigating the role, the work, and my own experience, the evidence makes a pretty good case.

The best systems don't make everything look the same. They make good work easier to repeat.

EXPERIMENT Nº 001

The Evidence:

42 ~3

Roughly

half

The Findings

LeaseLabs / RealPage

Property websites supported by a system of 8 themes, 11 flexible containers, and 20 shared design tokens.

De Novo Digital

Development turnaround after design approval, reduced from approximately 1–1.5 weeks.

LeaseLabs / RealPage, LogRocket observations

Of visitors ignored a guided-tour concept, prompting a change in design direction.

Scale

Protect the personality.

Craft

Design for what gets built.

Curiosity

Let evidence change the plan.

Finding 01

At LeaseLabs, I led the visual and structural direction for a system of 8 themes, 11 flexible containers, and 20 shared tokens, supporting 42 property websites.

Teams could customize the experience while design rules protected its consistency.

For Perplexity: Creative flexibility without losing the brand.

Finding 02

At De Novo, I combined art direction with work close to implementation, creating reusable Tailwind-based component patterns that helped reduce development turnaround from approximately 1–1.5 weeks to around 3 days after design approval.

My front-end background keeps me close to how ideas become working pages.

For Perplexity: Design that is expressive, scalable, and practical to maintain.

Finding 03

At LeaseLabs, LogRocket recordings showed that roughly half of visitors ignored a guided-tour concept. Rather than defending the idea, I replaced it in later templates with sticky navigation and clearer CTAs.

For Perplexity: Strong creative judgment, informed by real behavior.

EXPERIMENT Nº 001

What the Experiment Couldn't Prove

Quantified conversion impact.

Deep technical CMS authoring ownership.

Direct Framer migration experience.

I believe a strong design system should make it easier for many people to create work that still feels considered, distinctive, and true to the brand.

That's the kind of work I'd love to do with Perplexity.

Worth testing in the real world.

I’m always happy to meet good people and hear about interesting opportunities, products, and ideas. If you think we might be a good fit, I’d love to hear from you.

Enough about me.

Tell me about you.

Say Hi

I’m currently exploring Senior Product Design opportunities with teams that value curiosity, thoughtful decisions, strong collaboration, and products built to create lasting value.

Most of this evidence is my own account. The research supports a credible case, and there's still more to learn.

UI/UX Designer / Front-End Developer

2008 – 2012

EXPERIMENT Nº 001

The Conclusion